Craig is an actor and lifestyle model, originally from the north of England. Previously a decathlete who competed at national level, he now focuses more on road cycling and personal training.

Craig initially trained in musical theatre; however, he has worked in film and TV for the last seven years. Last year, he featured in several commercials for Kleenex, WOLT, Dreamland, San Pellegrino, Apple, Lotto, Snap Fitness and Remington.